This Privacy Policy explains how Ivory Luxe Home Fragrance (“Ivory Luxe,” “we,” “us,” or “our”) collects, uses, and shares your personal information when you visit, interact with, or make a purchase from ivoryluxehomefragrance.com (the “Site”). By using our Site, you agree to the practices described in this Policy.
1. Personal Information We Collect
We collect several types of personal information in order to provide and improve our services:
A. Device Information
When you visit the Site, we automatically collect information about your device, including:
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IP address
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Web browser type
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Time zone
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Cookies installed on your device
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How you interact with the Site (pages viewed, time on page, referring sources, search terms)
We collect Device Information using:
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Cookies
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Log files
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Pixels, tags, and web beacons
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Shopify analytics & advertising pixels
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Third-party analytics tools (e.g., Google Analytics, Meta Pixel, Pinterest Tag)
B. Order Information
When you make or attempt to make a purchase, we collect:
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Name
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Billing and shipping address
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Email address
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Phone number
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Payment details (credit card, Shop Pay, Apple Pay, PayPal, etc.)
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Order notes and preferences
C. SMS & Email Marketing Information
If you subscribe to our SMS or email lists, we collect:
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Phone number
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Email address
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Opt-in timestamp
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Marketing preferences
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Interactions with messages (opens, clicks, purchase behavior)
SMS Compliance Notice:
“Text messaging originator opt-in data and consent will not be shared, sold, rented, or disclosed to any third parties, except as required to provide our services or comply with legal obligations.”
D. Additional Information Collected Automatically
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Device identifiers
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Clickstream data
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Cart activity
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Session data
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Advertising identifiers (if enabled on your device)
E. Information We Do NOT Collect
We do not collect or store:
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Social Security numbers
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Government IDs
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Banking login credentials
2. How We Use Your Personal Information
We use the information we collect to:
A. Fulfill Orders
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Process payments
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Arrange shipping
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Provide order confirmations and invoices
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Communicate about order status
B. Marketing & Personalization
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Send email and SMS marketing (only with your consent)
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Send updates about promotions, new collections, and launches
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Provide personalized product recommendations
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Deliver targeted advertising
C. Website Optimization
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Improve user experience
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Monitor website performance
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Conduct analytics and reporting
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Detect and prevent fraudulent activity
D. Legal & Compliance
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Comply with U.S. and international legal obligations
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Maintain records for tax and accounting
3. SMS/Text Messaging Policy (TCPA & CTIA Compliant)
By subscribing to Ivory Luxe SMS messages, you agree to receive:
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Transactional messages (order updates, delivery notifications)
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Promotional messages (sales, new arrivals, product drops)
Your Consent Requirements:
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You must opt in directly (no pre-checked boxes).
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Message frequency varies.
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Message and data rates may apply.
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You may opt out at any time by replying STOP.
We will NOT:
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Sell your phone number
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Share opt-in data with third parties
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Use SMS subscribers for unrelated marketing
4. Sharing Your Personal Information
We share your Personal Information with trusted service providers to help us operate our business, including:
A. Shopify
Our store is hosted on Shopify. You can read how Shopify uses your information here:
https://www.shopify.com/legal/privacy
B. Analytics & Advertising Partners
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Google Analytics
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Meta (Facebook/Instagram)
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Pinterest
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Klaviyo (email marketing)
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SMS providers (Klaviyo SMS or Postscript)
These partners help us understand visitor behavior and deliver relevant ads.
C. Legal Compliance
We may share information to comply with:
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Subpoenas
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Law enforcement requests
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Fraud prevention investigations
We never sell your personal information.
5. Targeted Advertising
We use your personal information to personalize ads on platforms such as:
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Facebook / Instagram
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Google
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Pinterest
You can opt out of targeted ads:
Or through the Digital Advertising Alliance:
http://optout.aboutads.info/
6. “Do Not Track” Signals
Our Site does not change its data collection practices when a “Do Not Track” signal is received, consistent with industry standards.
7. Your Privacy Rights
A. California Residents (CCPA/CPRA)
You may request:
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Access to your personal data
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Correction
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Deletion
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Opt-out of sale/sharing
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Limit use of sensitive data
Submit requests via email: info@ivoryluxecandleco.com
B. European Residents (GDPR)
You have the right to:
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Access the personal information we hold
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Request correction, update, or deletion
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Object to processing
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Request data portability
Your information may be transferred to the United States.
8. Data Retention
We retain Order Information for our records unless you request deletion.
We retain email/SMS subscription data until you unsubscribe.
9. Minors
The Site is not intended for individuals under the age of 16.
We do not knowingly collect information from children.
10. Changes to This Policy
We may update this Privacy Policy to reflect changes to:
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Laws & regulations
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Shopify requirements
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Our business practices
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Marketing tools or technology
Updates will be posted on this page with a new “Last Updated” date.
11. Contact Us
For questions, access requests, or privacy concerns, contact:
Ivory Luxe Home Fragrance
Attn: Privacy Compliance Officer
2604 Still Springs Dr,
Little Elm, TX 75068
Email: info@ivoryluxecandleco.com